Ga naar hoofdinhoud

Creating Pages

Webpage or web page is a fundamental building block of a website and represents a specific piece of content or information that is accessible on the Internet.

Creating custom pages in your online store allows you to provide important information to your customers and enhance their shopping experience.

When setting up an online store in eCommerce, you are provided with premade pages such as "About Us," "Contact Us," and legal pages. These premade pages offer a convenient starting point for essential information that most online stores typically require. With eCommerce, you have the flexibility to create and manage various pages within your online store.

Once you have created pages in eCommerce, you have the flexibility to assign them to either the footer or the main menu (nav) of your online store. This allows you to strategically place your custom pages where they can be easily accessed by your customers.

Learn more about navigation menus.

How to Create Pages in Your eCommerce Store?​

  1. Log in to your eCommerce admin panel
  2. Under the Sales channels section, select Online Store → Pages
  3. On this page, click on the ＋Create page button to start creating a new page
  4. On this page, provide a descriptive title for your page and enter the content you want to display on the page
  5. If you want to further optimize your page for search engines, click on the "Edit page SEO" button. This allows you to modify the URL slug, meta title, and meta description.

Optimizing these elements can help improve your page's visibility and ranking in search engine results.

By following the steps, you can easily create and manage pages that align with your brand and engage your audience.

Types of Pages You Might Want to Create​

About Us Page​

An "About Us" page tells your brand's story, mission, and values. It helps build trust with your customers and gives them a better understanding of who you are and what you stand for.

Contact Us Page​

A "Contact Us" page provides customers with ways to get in touch with you. This can include a contact form, email address, phone number, physical address, and social media links.

FAQ Page​

A Frequently Asked Questions (FAQ) page answers common questions that customers might have about your products, services, shipping, returns, and more. This can reduce the number of customer service inquiries and improve the shopping experience.

Policy Pages​

Policy pages include your:

  • Privacy Policy: Details how you collect, use, and protect customer data
  • Terms of Service: Outlines the rules and guidelines for using your website
  • Shipping Policy: Explains your shipping methods, costs, and delivery timeframes
  • Return Policy: Describes your return process, including eligibility, timeframes, and refund methods

Custom Landing Pages​

Create landing pages for specific marketing campaigns, product launches, or promotions. These pages can be optimized for conversion and targeted to specific customer segments.

Optimizing Your Pages​

SEO Optimization​

To maximize the visibility of your pages in search engines:

  1. Include relevant keywords in your page title, content, and meta description
  2. Use descriptive URLs that include keywords
  3. Add alt text to all images on the page
  4. Include internal links to other relevant pages on your store
  5. Ensure your content is high-quality, engaging, and valuable to readers

Content Best Practices​

  • Use clear, concise language that's easy to understand
  • Break up text with headings, bullet points, and short paragraphs
  • Include relevant images to enhance understanding and engagement
  • Ensure all information is accurate and up-to-date
  • Include a clear call-to-action (CTA) when appropriate

Mobile Optimization​

Ensure your pages look good and function well on mobile devices by:

  • Using responsive design that adapts to different screen sizes
  • Keeping paragraphs short for better readability on small screens
  • Using appropriately sized buttons that are easy to tap
  • Testing your pages on various devices to ensure a consistent experience

By creating well-designed, informative, and optimized pages, you can enhance your customers' understanding of your brand, products, and policies, leading to increased trust and sales.